Toy giant and creator of the now legendary Barbie doll, Mattel approached the Delhi High Court with an injunction against the upcoming Bollywood movie Tera Intezaar. The movie has a song titled “Barbie Girl”, featuring Sunny Leone and Mattel has alleged that the film has used the company’s trademark “in a manner antagonistic to the values and interests of the customers target base, the plaintiffs cater to.” It is further reported that Mattel thinks that the very presence of Sunny Leone renders it unsuitable for children.
However, the Delhi High Court has asked the toy giant to “chill” and has refused to grant ex-parte injunction. It has also been stated that, that the very presence of Sunny Leone sends across a wrongful message cannot be a valid argument.
There has been a similar case in the year 1997 when Mattel decided to sue the yesteryear music band Aqua for their song Barbie Girl which had lyrics tagged unsuitable for Mattel’s customers. They had lost the case there as well.
Let’s hope that the iconic fashion doll retains its glamour and everything pink, without getting entangled in such legal hassles.
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